Section 01
PAGE 1 | The Poster: Read From Four Metres
What this page covers
A poster is the only design type that has to work before anyone decides to look at it. It is read across a street, from a moving escalator, from the back of a room. That single fact sets every rule on this page: the ratio, the size of the headline, the number of words, the amount of empty space. This page turns the poster’s job into a prompt block, so the model builds a poster and not a large flyer.
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Results from this course
What the prompts produce. The steps and the prompts themselves are for members.
Prompts in this course
25 prompts. Buy any one on its own, or go Pro for the whole guide.
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